About us
Inspired by founder Peter Simon’s travels around India, we launched our first collection of colourful and bohemian-inspired womenswear in 1973. Since then, our London-born brand has firmly established itself as a premium high street retailer with strong ethical roots, delivering original and evocative fashions for ladies and children. Recognised worldwide for our unique identity and distinctive handwriting, we are renowned for our use of high-quality fabrications, from sumptuous silks to fine wool, exotic colours, patterns and textures, and imaginative embellishments, created using traditional artisanal techniques by skilled craftspeople from faraway places.
