Boux Avenue’s latest swimwear collection will bring out the goddess in you

News: 4 June 2024

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Our Boux Avenue store on the upper ground floor has just dropped its third swimwear collection of 2024, with the launch of Goddess Swim, a range of styles designed in an array of electrifying plains and prints designed to bring out the Goddess in you. In sizes 6 to 18, with selected bikini tops and swimsuits available up to a G-cup for a fit worthy of the goddess you are, the new collection will be available in store priced from £18.00 to £54.00.

The collection includes styles to flatter every body type offering smoothing swimsuits, boosted bikinis for a natural uplift, supported underwired styles, along with classic triangle styles with fun and flirty print designs.

“For all those who want to look like a goddess on holiday – and that’s got to be everyone, right? – we’ve created Goddess, our perfect new swimwear collection in a range of bold plains and eye-popping prints. A great fit underpins the Boux Avenue brand, so bikinis and smoothing swimsuits are available in B-G cups, while our floaty beachwear offers a flirty and feminine range of cover-ups to take you effortlessly from beach to bar.” – Zoe Price-Smith, Chief Design and Product Officer at Boux Avenue.

The collection is a celebration of female strength and confidence and has been styled to show the wearer that she will feel empowered, and a true sun goddess wearing the bold new collection.

Boux Avenue is located on the upper ground floor of the shopping Centre, next to Superdrug.