News: 23 November 2021

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As Christmas creeps closer, we have unveiled our new #DestinationChristmas campaign led by the return of our popular ‘tunnel of stars’. One of Norwich’s most loved spots for a Christmas social media selfie last year, the three giant walk through stars are already bringing some magic to Chantry Square.

We also wanted to welcome you to Destination Christmas by working with some local influencers to showcase the vast array of festive season offerings we have, from festive sequins to science lab stocking fillers, there’s something for anyone who is celebrating the season.

Kick starting with our resident beauty drag queen Miss Crystal @misscrystal84, who you may recognise from earlier in the year, has a #fabYULEous striking party look, strong eyes, a sense of sass and on an affordable budget for all, she chose Superdrug as her make up destination of choice and you can find all products used on Instagram!

We want to show all parents who shop for Christmas and so we invited Rob @robertfree to come and scope out the latest offerings across our toy shops. With an amazing haul we just know his little boys are going to have a magical Christmas this year (make sure you check his reels for purchases made, including something hair raising!)

Charlie @tweedledumpling used stories to get his insta family to help choose his partywear looks this year… shackets and polo necks featuring high on the list! (we think he looks a-maze-ing!)

Monsoon is always a place to shine at this time of year and we couldn’t think of anyone better than Laura of @baldbooblessandbeautiful to go and shop for seasonal looks. An inspirational woman who lives each day to the fullest, her outfit choice was perfect!

Lastly, Carlene of @theturbandiaries is renovating her beautiful home, so is the perfect candidate to challenge to find festive trimmings in our new @HMhome store. Did you watch her stories for her purchases?

All of these influencers are giving you the chance to win* a £25 voucher for their store of choice, so make sure you follow along and good luck!

*T&CS are individual to each influencer.