Frasers opens at Chantry Place

Our newly refurbished Frasers store has opened its doors at Chantry Place and features brands such as Sports Direct, USC, Evans Cycles, GAME and Belong. Focusing on experience,  brands, and service – this next-generation store will provide our community with access to the world’s most aspirational premium, lifestyle and sports brands.

Paul McCarthy, General Manager at Chantry Place, says: “We are so excited for our visitors to see the new Frasers store. The design looks incredible, and we know that customers will love the impressive range of clothing, shoes, home, beauty, sports, and accessories. The new Sports Direct store located within features USC, Evans Cycles, GAME and Belong, providing lots of choice and bringing exciting and fresh brands to our visitors.”

Lauren Barrie, Group Head of Retail, Luxury and Premium, said: “We’re proud to be opening the doors to our latest Frasers concept store in Norwich, providing customers with an engaging retail space to meet, shop and explore in the heart of Norwich.”

The new store boasts an unrivalled range of premium clothing and accessories across men’s,  women’s, junior, beauty and homeware. Designed as an aspirational space to explore and shop, this store houses a modern and expansive beauty playground, featuring the best brands in the beauty industry, such as Creed, Chanel, Dior and Estee Lauder. This dynamic beauty hall, located in the heart of the store, brings together an ever-changing roster of emerging beauty, hair, bath and body brands, alongside beauty tools and accessories.

Outside of beauty, Frasers features ready-to-wear collections from a comprehensive mix of brands, including iconic labels such as BOSS, Barbour, Levi’s and Ralph Lauren, and contemporary brands like Coach, Diesel and Ganni. In addition, Frasers Norwich showcases a new homeware concept, Frasers House, offering a unique range of specialist and leading homeware brands. Alongside Frasers House, Sofa.com offers a unique contemporary furniture range.

Sports Direct spans across 65,000 sq. ft, and boasts the world’s best sports brands, including Nike, Adidas, Puma and Asics, alongside Frasers Group’s USC, Evans Cycles, GAME and Belong.

It brings an engaging retail experience to our city, with its specialist sporting areas for running, football, and outdoor, across men’s, women’s and kidswear. The store also features Sports Direct’s Running Concept, first launched in its Manchester flagship store, which provides the ultimate tools to help customers find the right product for their running journey, no matter what brand, or what level.

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