A new LEGO store clicks into place!

Excitement is truly ‘building’ here at Chantry Place and every piece is falling into place for another new opening – yes, you’ve guessed it, a new LEGO store is coming! We know how much Norwich shoppers love this iconic brand, so we can’t wait for it to open its doors later this year.

Set to be a fun-filled destination for the whole family, the new store will be unmissable, as it will be situated at the entrance to Chantry Place in a fantastic 266msq store – the first in East Anglia.

Jo Bates, General Manager at Chantry Place, comments: ”LEGO is a truly timeless brand that inspires creativity across all generations, so we’re thrilled to welcome a new LEGO store to Chantry Place. Whether you’re a casual builder or a dedicated collector, the store will offer an engaging experience unlike anything currently available in the region. We’re excited to see the final result come to life, and we’re confident that visitors from Norwich and across East Anglia will embrace it wholeheartedly.”

Designed to inspire creativity through play, the new LEGO Store will feature a range of interactive experiences such as:

• Unforgettable immersive experiences – including Pick-a-Brick Wall and Build-a-Minifigure Tower
• Exclusive products – the LEGO Store Lakeside will be home to a large range of LEGO products including many exclusives including the LEGO Art Claude Monet – Bridge over a Pond of Water Lilies, LEGO Pokémon Venusaur, Charizard and Blastoise and the LEGO Technic McLaren MCL39 F1® Car.
• Rewarding offers – shoppers at the new store will also have the opportunity to collect LEGO Insiders loyalty programme points which can be used for discounts on future purchases or exclusive member offers.
• Local recruitment – later this summer the store will be recruiting for Store Associates, who will be at the heart of making the shopping experience fun for all shoppers.

Make sure you’re following Chantry Place socials to keep up with the store progress and for an opening date.